Emko Naïve Tray

Tue Aug 15, 2023TrayAsh WoodEtc.etc.

NAÏVE TRAY

NAÏVE TRAY

Designed by Etc.etc.

The Naïve Tray comes in the colour of ash wood and in a single size. The tray is truly distinctive due to its pleasant appearance, the ability to adapt to any space, and the highest certified quality of the oil used on it.

designer

ETC.ETC. (INESA MALATE AND ARUNAS SUKAREVICIUS)

Inesa Malate and Arunas Sukarevicius have been working together since they began their design studies at the Vilnius Academy of Arts.

In 2012, while continuing their studies at the Royal Danish Academy, they started their own studio, entitled "etc.etc."

During the past two years, "etc.etc." has already been working for several brands in Europe, an accomplishment recognised by industry's prestigious "IF" and "Red Dot" awards.

"In our work we hold a deep respect to the crafts, traditions, and evolution of every object. Together with this we are constantly looking for the next step in making them new, better, different, adapting it for today's environment, technology and society. We believe that design should enrich things, making them matter"

Meet a designer is the brand new interview series revealing what's behind each and every product of EMKO: a curious creator and an inspiring journey to overall growth. So, may the talks begin with etc.etc. designers’ duo Inesa Malafej and Arūnas Sukarevičius – authors of the Naïve furniture family, internationally appreciated My Writing Desk and a bunch of stylish home accessories. Those who are interested in how our collaboration began and strived for success – should indeed continue reading thoroughly.

BUT FIRST, WHAT DOES THE EMKO TEAM SAY?

“Meeting etc.etc. actually, gave a start to launching our brand,” says EMKO director Erika Markovska-Mikulskienė. “In 2011, Inesa was an intern at a furniture company I used to work as an export manager. One day, during a coffee break, we had a great conversation about design, some business aspects, and - what's most important - about Inesa's final work at Vilnius Academy of Arts. That was nowadays already famous My Writing Desk.

Somehow, what I saw impressed me. Suddenly, I believed that this could really have a future,” Erika continues the story. “That's where my sister Inga and Product Development Manager Aurimas joined the journey of transforming this pretty hand-drawn sketch into a fully functional writing desk.”