Pinch Design Ltd

Pinch Keller Rug

KELLER RUG

Pinch Keller Rug

KELLER RUG 

Designed in collaboration with textile artist Sussy Cazalet, our Keller rug's never-repeating striped pattern brings a graphic expression to traditional hand woven flat-weave rugs. Keller is woven in pure New Zealand wool and double-count Indian raw silk to deliver textural strength and beauty, as well as colour depth and impact. Keller also features an embroidered detail to the end.

INFORMATION

PRODUCTION 

Made in India

BRAND

Pinch

PRODUCT TYPE

Rug

TOLERANCE 

5 cm

TECHNIQUE 

Hand-made

COLLECTION 

Keller

USE 

Interior

SHAPES 

- Square
- Rectangle

Pinch Keller Rug

MATERIAL 

Pure New Zealand wool and Indian silk

ENVIRONMENT 

Indoor

SIZES 

- Small
- Large Square
- Large Rectangle

Pinch Keller Rug

DIMENSIONS 

- Extra small : 1380l x 750w
- Small : 1560l x 1000w
- Large square : 2100l x 2000w
- Large rectangular : 2400 x 1800

CARE GUIDE 

-Direct sunlight and heat can cause rugs to fade. Avoid placing furniture in direct sunlight or next to strong heat sources. -Day to day cleaning: Spot clean with soap and water only. For more pronounced marks, please refer to a professional rug cleaner.

YEAR OF DESIGN 

2021

WARRANTY 

24 months

DETAIL

MAKING 

Hand woven in Uttar Pradesh in the north of India on traditional looms using hand-dyed silk and wools, incorporating elements of gabbeh and embroidery, the collection comprises four designs of flat-weave kilims, combining silk and wool.

Pinch Keller Rug

THE DESIGN PROCESS 

Once shape and colour direction was agreed Sussy worked with watercolours, exploring treatments to bring the layout to life, and to deliver the final refinement to line thickness and balance of colour.

Pinch Keller Rug

THE COLLABORATION   

We had long been looking for rugs and carpets that would partner with our furniture and build on the sense of warmth, tactility and artistry. We found inspiration in abstract Mondrian shapes and the tones of a setting sun. We collaborated with interiors consultant and art director Sussy Cazalet, whose design language chimes with our own. She is a master at layering engaging shapes, but there is also a simplicity to her work, and like us, materiality is a central tenet of the work she creates.

Pinch Keller Rug

Pinch Design Ltd
T +44 207 6225075
Pinch Design Ltd
200 Ebury St, London SW1W 8UN, United Kingdom