Gufram, S.r.l.

Gufram Baby-lonia Blocks

BABY-LONIA BLOCKS

Gufram Baby-lonia Blocks

BABY-LONIA BLOCKS 

Baby-lonia, a radical design creation from studio 65, is more than just an object. It's an oversized, playful sculpture that can be transformed into many forms, encapsulating the essence of fun and innovative design.

Made from soft polyurethane and coated in gufram's patented guflac® paint, baby-lonia strikes a balance between durability and tactility, capturing the spirit of childhood and radical design.

A cherished part of the centre georges pompidou collection, baby-lonia continues to inspire and engage, proving that design is indeed child's play.

Gufram Baby-lonia Blocks

DESIGNERS

Gufram Baby-lonia Blocks

STUDIO 65 

During the course of 1965, a group of architecture students started thinking that they wanted to become architects when they grew up.

However, having encountered the grown-up world (architectural and otherwise), they decided that, although they wanted to become architects, they didn’t want to become grown-ups. So, to make their dream come true, and following the example of Peter Pan, they built their own little happy island and called it Studio 65.

These young architecture students were also painters who painted with powerful colours. As all young people do, they loved life to the degree of being ready to fight in order to build a fairer world, where imagination and their form of expression could find a space and be appreciated.

They loved American Pop Art and films from the New America Cinema, the Nouvelle Vague, and the Italian avant-garde; Carmelo Bene, lonesco, Beckett and the Living Theatre. They listened to rock and jazz music, and they read Mayakovsky, Marcuse, Montale, and Asor Rosa, Tafuri and Simone de Beauvoir.

INFORMATION

BRAND 

Gufram

PRODUCT TYPE 

Blocks

COLLECTION 

Baby-lonia

Gufram Baby-lonia Blocks

PRODUCTION 

Made in Italy

YEAR OF PRODUCTION 

1975

WEIGHT 

28 kg - 62 lb

DOWNLOAD 

↓ Data Sheet

Gufram Baby-lonia Blocks

STUDIO 

Studio 65

USE 

Decoration

LIMITED EDITION 

Limited Edition 1/200

TECHNICAL DRAWING

Gufram Baby-lonia Blocks

HISTORY

Gufram Baby-lonia Blocks

DETAIL

Experience the fusion of design and joy with BABY-LONIA, an innovative creation born from the avant-garde minds at Studio 65.

Crafted in the early 1970s under the visionary leadership of Franco Audrito, BABY-LONIA took inspiration from educational theories by pedagogue Francesco De Bartolomeis, evolving into a playful, versatile, and educational piece.

Originally implemented in Italian schools due to its lightweight, flexible design suitable for children, BABY-LONIA transitioned into an interior design marvel, fitting perfectly into Gufram’s vibrant catalogue of Italian radical design.

Gufram Baby-lonia Blocks
Gufram Baby-lonia Blocks

The oversized structure, reminiscent of traditional wooden toys, is constructed from soft polyurethane, inviting interaction and play. Coated in Guflac®, a unique patented paint by Gufram, BABY-LONIA has the appearance and durability of leather without compromising on its softness.

BABY-LONIA is more than just furniture – it’s a domestic sculpture that can be deconstructed into a variety of purposes, a plaything that caters to the imagination of both children and adults.

This extraordinary piece holds the unique distinction of being the only object of play included in the collection of Centre Georges Pompidou in Paris, testifying to its enduring charm and influence.

Gufram Baby-lonia Blocks

Gufram, S.r.l.
T +39 0173 56102
Gufram, S.r.l.
Via Alba 26, 12060 Barolo CN, Italy