Frag, S.r.l.

Frag Viae Valet Stand

VIAE VALET STAND

Frag Viae Valet Stand

VIAE VALET STAND

Designed by Analogia Project 

The Viae collection, designed by Analogia Project, is inspired by the cobblestones of ancient Roman roads, shaped and polished over time by continuous passage.

This archetypal reference is translated into soft, essential and harmonious forms, evoking a quiet and enduring beauty.

DESIGNERS

ANALOGIA PROJECT 

Andrea Mancuso is a designer with a long experience in furniture and lighting design and was part of Nigel Coates Studio’s team.

Frag Viae Valet Stand

From Hypnerotosphere, an installation presented at the 11th Venice Architecture Biennale he has been involved in many other projects with links to Alessi, Ceramica Bardelli, Fornasetti, Fratelli Boffi, Poltronova, Slamp and Swarovski.

His Plat à fromage was part of the 2013 triennial exhibition Kama.

Emilia Serra is an Italian architect and has a wide range of experience in exhibitions, installations and interior design.

She is currently doing a PhD in Design Products, Royal College of Art, focusing on integrating the separate domains of craftsmanship and 3d digital technologies.

Analogia Project is the result of a long-term collaboration between designer Andrea Mancuso and architect Emilia Serra.

Their different backgrounds allowed them to explore both space and objects.

The aim of their projects is to experiment new visual language and explore our relationship with everyday elements that are normally taken for granted.

Every project is a pretext to find new ways to merge digital process and craftsmanship. They have exhibited in main design fairs in Europe and their work have been published worldwide.

INFORMATION

BRAND

Frag

PRODUCT TYPE 

Valet Stand

CERTIFICATIONS - WOOD

- CARB II
- TSCA TITLE VI

COLLECTION 

Viae

WEIGHT 

9.3 kg

Frag Viae Valet Stand

DIMENSIONS 

- Width : 46 cm
- Depth : 53 cm
- Height : 123 cm

EVERYDAY LIVING 

Viae is conceived for refined interiors, where detail becomes language and daily use acquires aesthetic value.

REFINED FUNCTION & TACTILE DESIGN

Comprising a valet stand and accent tables, Viae explores the boundary between function and representation, turning everyday objects into elements with a refined character. The lightness of the metal structure is balanced by leather-covered surfaces, creating a sophisticated dialogue between solidity and tactility.

PRODUCTION 

Made in Italy

DESIGNERS

Analogia Project

BASE 

Steel

MODEL 

FG 484.50

ENVIRONMENT

Indoor

SCULPTURAL VALET STAND DESIGN

The Viae Valet Stand reinterprets the valet stand as an essential and sculptural design object. The slender metal rod structure creates a light, vertical presence, while the leather-covered shelf and hanger introduce warmth and tactile richness.

Frag Viae Valet Stand

FRAME 

The coat hanger from the Viae collection is distinguished by its polished or chrome metallic rod frame. The shelves and racks are upholstered in saddle leather.

AVAILABLE FINISHES 

2

SHELFS

Leather Covered Shelfs

Frag Viae Valet Stand

ELEGANT FUNCTIONALITY FOR DRESSING AREAS

Designed for refined bedrooms and dressing areas, the Viae valet stand combines functionality and elegance, offering a practical everyday solution enhanced by a restrained and sophisticated aesthetic.

APPLICATION 

Home

CUBAGE WEIGHT

13.7 Kg

CUBAGE VOLUME 

0.43 m3

FINISHES - STEEL (REV.07) 

- Black F24
- Brushed Brass F33

Frag Viae Valet Stand
Black F24
Frag Viae Valet Stand
Brushed Brass F33

Frag, S.r.l.
T +39 0432 671375
Frag, S.r.l.
Via della Tecnologia, 21, 33050 Pavia di Udine UD, Italy