VIAE VALET STAND
VIAE VALET STAND
Designed by Analogia Project
The Viae collection, designed by Analogia Project, is inspired by the cobblestones of ancient Roman roads, shaped and polished over time by continuous passage.
This archetypal reference is translated into soft, essential and harmonious forms, evoking a quiet and enduring beauty.
DESIGNERS
ANALOGIA PROJECT
Andrea Mancuso is a designer with a long experience in furniture and lighting design and was part of Nigel Coates Studio’s team.
From Hypnerotosphere, an installation presented at the 11th Venice Architecture Biennale he has been involved in many other projects with links to Alessi, Ceramica Bardelli, Fornasetti, Fratelli Boffi, Poltronova, Slamp and Swarovski.
His Plat à fromage was part of the 2013 triennial exhibition Kama.
Emilia Serra is an Italian architect and has a wide range of experience in exhibitions, installations and interior design.
She is currently doing a PhD in Design Products, Royal College of Art, focusing on integrating the separate domains of craftsmanship and 3d digital technologies.
Analogia Project is the result of a long-term collaboration between designer Andrea Mancuso and architect Emilia Serra.
Their different backgrounds allowed them to explore both space and objects.
The aim of their projects is to experiment new visual language and explore our relationship with everyday elements that are normally taken for granted.
Every project is a pretext to find new ways to merge digital process and craftsmanship. They have exhibited in main design fairs in Europe and their work have been published worldwide.
INFORMATION
BRAND
Frag
PRODUCT TYPE
Valet Stand
CERTIFICATIONS - WOOD
- CARB II
- TSCA TITLE VI
COLLECTION
Viae
WEIGHT
9.3 kg
EVERYDAY LIVING
Viae is conceived for refined interiors, where detail becomes language and daily use acquires aesthetic value.
REFINED FUNCTION & TACTILE DESIGN
Comprising a valet stand and accent tables, Viae explores the boundary between function and representation, turning everyday objects into elements with a refined character. The lightness of the metal structure is balanced by leather-covered surfaces, creating a sophisticated dialogue between solidity and tactility.
PRODUCTION
Made in Italy
DESIGNERS
Analogia Project
BASE
Steel
MODEL
FG 484.50
ENVIRONMENT
Indoor
SCULPTURAL VALET STAND DESIGN
The Viae Valet Stand reinterprets the valet stand as an essential and sculptural design object. The slender metal rod structure creates a light, vertical presence, while the leather-covered shelf and hanger introduce warmth and tactile richness.
FRAME
The coat hanger from the Viae collection is distinguished by its polished or chrome metallic rod frame. The shelves and racks are upholstered in saddle leather.
AVAILABLE FINISHES
2
SHELFS
Leather Covered Shelfs
ELEGANT FUNCTIONALITY FOR DRESSING AREAS
Designed for refined bedrooms and dressing areas, the Viae valet stand combines functionality and elegance, offering a practical everyday solution enhanced by a restrained and sophisticated aesthetic.
APPLICATION
Home
CUBAGE WEIGHT
13.7 Kg
CUBAGE VOLUME
0.43 m3









